On April 19th 2011, human rights activists in Gothenburg, Sweden, labeled items in H&M stores with alternative price tags carrying the message of the BDS against H&M campaign. The action protests H&M’s continued establishment in the apartheid state of Israel. H&M recently opened new stores in Petah Tikva and Netanya, thus turning a blind eye to massive human rights violations and disregarding the global movement for boycott, divestment, and sanctions to end Israels apartheid. H&M’s management would be well advised to take in the ethical ramifications of apartheid in Israel, apartheid in East Jerusalem, and apartheid in the West Bank.
Price tag text in English:
Solidarity 0 EUR
Israel is today criticised more harshly than ever for the occupation of Palestine. At the same time, H&M chooses to open seven stores in that country and thereby fund and profit from the occupation.
We are many who demand that H&M should abort their establishment in Israel. If you also support solidarity with Palestine, you should choose to shop somewhere else. Solidarity is free.
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