In Umeå, Sweden, protesters gathered outside the central H&M store. Dressed as Israeli occupation forces, the protesters handed out flyers. Speeches were held and the Left Student Association, one of the campaign endorsers, joined the protest. Protesters also went into the H&M shop to inform the staff about the BDS campaign. The protest was well received and appreciated by bypassers and many agreed to boycott H&M until the day they freeze their establishment in Israel or the day when Israel starts respecting human rights and withdraw from the occupation of Palestine.
In Malmö, Sweden, protesters organised a town square gathering with speeches and information handouts. An open letter to H&M board chair Stefan Persson was read out aloud. Three activists also dressed up as Israeli occupation soldiers and went into a nearby H&M store to inform customers about the BDS campaign (see the video at Vimeo). More info at Isolate Israel (Swedish).
In Gothenburg, Sweden, protesters performed an alternative fashion show outside the city’s largest H&M store and handed out flyers. Second-hand clothes store Emmaus Björkå, one of the campaign endorsers, participated in the protest by organising a ‘free shop’ with the purpose of providing free clothes as an alternative for customers instead of H&M. More info at ISM Sweden (Swedish) and Emmaus Björkå (Swedish).