Inspiration from April 15th

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In Umeå, Sweden, protesters gathered outside the central H&M store. Dressed as Israeli occupation forces, the protesters handed out flyers. Speeches were held and the Left Student Association, one of the campaign endorsers, joined the protest. Protesters also went into the H&M shop to inform the staff about the BDS campaign. The protest was well received and appreciated by bypassers and many agreed to boycott H&M until the day they freeze their establishment in Israel or the day when Israel starts respecting human rights and withdraw from the occupation of Palestine.

Umeå, Sweden. Text1: Defend international law, boycott Israel. Text2: Against Israel's terror and apartheid, for a Palestine without walls.

Umeå, Sweden

Umeå, Sweden. Text: H&M loves discrimination, apartheid, injustice, torture, war crimes...

Umeå, Sweden. Text: 50 organisations in 15 countries support BDS boycott of H&M.

In Malmö, Sweden, protesters organised a town square gathering with speeches and information handouts. An open letter to H&M board chair Stefan Persson was read out aloud. Three activists also dressed up as Israeli occupation soldiers and went into a nearby H&M store to inform customers about the BDS campaign (see the video at Vimeo). More info at Isolate Israel (Swedish).

Malmö, Sweden. Text: H&M, don't buy into the occupation of Palestine.

In Gothenburg, Sweden, protesters performed an alternative fashion show outside the city’s largest H&M store and handed out flyers. Second-hand clothes store Emmaus Björkå, one of the campaign endorsers, participated in the protest by organising a ‘free shop’ with the purpose of providing free clothes as an alternative for customers instead of H&M. More info at ISM Sweden (Swedish) and Emmaus Björkå (Swedish).

Gothenburg, Sweden. Text: Special offer! Buy into the occupation of Palestine.

Gothenburg, Sweden. Text1: Special offer! Buy into the occupation of Palestine. Text2: Special offer! Buy into ethnic cleansing & apartheid.

Gothenburg, Sweden. Text: Welcome to H&M's new stores. No worries, they ain't in Gaza.

Gothenburg, Sweden. Emmaus Björkå free shop.

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One Response to “Inspiration from April 15th”

  1. Inspiration from April 15th « U.S. Campaign for the Academic & Cultural Boycott of Israel Says:

    […] under Boycott Campaigns, Economic Boycott Campaigns, Swedish Organizing Leave a Comment  In Malmö, Sweden, protesters organised a town square gathering with speeches and information handou… Three activists also dressed up as Israeli occupation soldiers and went into a nearby H&M store […]

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